Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?”
Well, completely unknown to the ad agency, they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the most powerful influencers of human behavior.
Robert [...]
Posts Tagged ‘More’
Sales Letter Copy Secrets: How to Use Hidden Psychological Triggers & Sell More Products and Services Guaranteed
Roses are Red, Violets are Blue - Much More Special if They’re Named After You!
Romance is something we all aspire. Even the most cynical among us must surely secretly yearn for someone special to spend time with the contras and snuggle on cold winter evenings only. And what better way to seduce a loved like poetry? If this occurs in the context of a collection of romantic gifts, or [...]
More is the Loneliest Number
Many of my recent speaking commitments, both search engines and strategies SMX have been geared to run a SEO company, facing a changing economic environment and similar problems. It is in this spirit that I have been thinking about what separates one company from another. A lot of SEO and SEM firms out there, I [...]